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Research Connections

Research is a very connected activity. In its broadest sense, it’s about connecting existing ideas and concepts to discover new relationships that may fundamentally change our discipline. In that process, it is as creative and surprising as advertising. Yet at its most practical, research is about connecting with the right researchers to make your ideas happen.

The Australian and New Zealand marketing communication research community is highly respected and well published in leading advertising and marketing journals. Most universities offer research degrees in advertising and integrated marketing communication. Some of Australia and New Zealand’s leading researchers and examiners of Masters and Doctoral students are listed below.